Wings of light
Print Catalogue & Social Campaign
Piaget is a Swiss luxury watchmaker and jeweller founded in 1874. In 2020 they released a collection entitled The Wings of Light. As always Piaget opted to focus on only this theme throughout the year, releasing different elements of the same subject in stages.
"After Piaget’s Oasis collection, where one could experience the play of light and the grandeur of nature in the context of a desert Oasis, Piaget has unveiled the Wings of Light Collection which is set instead in a luxurious jungle"
Christophe Bourier Piaget’s Global Director of High Jewellery
This project was worked on whilst I was at Extreme Paris. It included a complete collection book for VIP clients as well as a website and instagram campaign.
Through this project I had the opportunity to directly liaise with printers printers, jewellery gouache illustrators as well as the client from beginning to end.
Team project
Agency: Extreme Agency
My role: co-designer, visual researcher
Chinese new year
Social Media Campaign
I had the opportunity to collaborate with Piaget in the concept creation of the social media campaign for 2020’2 Chinese New Year.
As part of the photoshoot process we worked on creating illustrations to represent how each individual post would look like using shapes and pre-released jewellery from the client.
Team project
Agency: Extreme Agency
My role: co-designer
Say yes to love
Social Media Campaign
‘I had the opportunity to collaborate with Piaget in the concept creation concept creation of the social media campaign for 2020's Valentines Day.
I took part in the creation of all 3 proposals that were presented at the start, to win against the other competing agencies. After Piaget released which proposal they wanted to proceed with, I participated in the concept creation and development of Say Yes To Love. As part of the photoshoot process, we designed layouts of how the images had to be shot.
Say Yes To Love
She says « You are the colour of love. »
He says « You are the one. »
He says « Time stops by your sides. »
She says « Next second awaits. »
She says « They’re all yours. »
She says « Follow them if you dare. »
He says « Don’t let go. »
He says « Hold my hand. »
Team project
Agency: Extreme Agency
My role: co-designer, visual researcher